How we work

The CRCLR House is where we are putting circular economy principles into practice. It’s a hub from which we rethink all aspects of living and working together in a circular way. We also want it to become a home for communities working on this paradigm shift.

The way we work as a team and the way we collaborate with partners is part of this experiment. The linear system has shaped corporate culture and the way organisations operate. Our understanding of a circular economy is a holistic one. It includes more than production, materials and logistics. We think a circular economy requires new and more inclusive forms of collaboration. It has to do with bringing back social and environmental considerations into the P&L statement. Much looser notions of leadership would be really helpful in order to make this happen. For corporate culture, this means bringing the human being - and values - back to the center.

Bringing circularity to business enterprises starts with people living their values at work. The potential is huge. You could produce pretty much everything from toilet paper to electricity using a circular economy business model. What it comes down to is consciously choosing to give weight to regenerative values. There are some really exciting examples of companies which are financially sound and include circular values in their business models.  Better Place, DM, Kaffeeform, Phineo and many others are paving the way. Join the movement. Isn’t that how business should be like?

In the CRCLR House, this is how we try to do it.

 

Start with the WHY

Everything we do is value-driven. The first and foremost part of starting this project has been understanding our values and getting to their core. Values shape our vision. This is the compass we use for making decisions, big or small.

The methodology we used to develop this vision is Simon Sinek’s “start with the why”. The values we fleshed out are an integral part of our business canvas. These are not static as they keep evolving as we grow.

 

Keep it simple, make it work

Quite simply, this applies to everything we do! We know that we have a big vision. However we need to be pragmatic in order to step-by-step put it into practice and enjoy the process. We’re in here for the long haul, not the short haul. We’re aware that there is always tension between the vision and where we stand today. That’s also a part of our creative process. This motto to “keep it simple, make it work” and a generous application of the 80/20 rule enable us to make decisions and move forward in a constructive way. Rome wasn’t built in a day.

 

Practice what we preach

We test everything first so that we have real first-hand experience using the circular framework. We try to be bold and pragmatic at the same time. We test things, fail fast and include these experiences in our learning curve. As Simon likes to say “we are falling up the staircase”.

These 3 guidelines are an integral component of our goal setting, planning and controlling processes. They keep us on track with our circular business plan. If you wish to find out more about who we are, take a look here.